How To Market Your Skill As A Writer

Market Your Skill As A Writer

Good writers are wordsmiths. Like the building blocks, they have acquired the skills to carefully choose words that will convey specific meanings to their readers across the globe.

Acquiring the skills to write copies that will add values to your readers take time and lots of efforts. It is not a tea party.

Market Your Skill As A Writer

You have to leave your comfort zone, read anything and everything under the sun, sleepless at night, stay on your computer till thy kingdom come, browse the net to get specific information, etc.

But, above all, you have to write, write and write. Reading is just 1%, while practice is 99%. There is no magic in crafting good copies. It is more of practice than talking.

But, when you write good copies, you have to let the world know.

In this 21st century, computer and the internet have reduced our world to a global family. It used to be called a global village. Of course you know this.

So, how do you market your writing skills to the entire world? Good question. The internet is a global library and a potent and dynamic marketplace for everyone.

Therefore, whatever product or service you render to humanity can find ready buyers online and offline.

Websites, blogs, social media, emails, forums, directories, online advertising agencies, etc, are good platforms for announcing yourself.

But, let me be real with you, my brother, my sister. Like every effort under the sun, there is no quick-fix approach to marketing yourself first and subsequently making money online.

It is work first before payment. When you go to some restaurants in Nigeria and abroad, you order for your meals before payment. Yes, some will demand money before the meals.

But, in online writing business, you have to work, research, read, browse and request for specific information from Google, or any of the search engines.

For days, weeks, months or even years, you must continue to announce your presence, give out almost all your products, free and then wait patiently for the conversions to start rolling in.

But, the truth is that in a world of the good, the bad and the ugly, trust online and offline is a big deal. You have got to earn the trust of your readers.

As at 2015, online reports quoted the international telecommunication union as estimating that in a world of about 7 billion people, 3.2 billion of them use the internet.

About 2 billion people from developing and 89 million from least developed countries also use the internet.

These figures show a huge market for writers. But, before I sign off, please remember the trust angle I told you earlier. God bless humanity.

Emmanuel Udom is a journalist, blogger and researcher.

The Word Count Diet

Word Count Diet

Many writers get crushed when their 120,000-word novel is rejected. What happens when you enter a contest that says 500 words or less and you end up with 894 words? You might spend years writing your story or hours writing an article, but that doesn’t mean you’re done. It means you’ve completed the first draft. That’s great, congratulations are in order, not everybody makes it that far. Remember it’s a lot easier to cut words than to add them. I can picture several of you thinking, “Yea right, my editor wants me to cut 10,000 words!”

Word Count Diet

Believe it or not, it’s not as terrifying as many writers think. Let me give you an example. When I first thought about writing this article the name was: “How to Cut Your Word Count Down by 10,000 Words or More, in 3 Easy Steps.” That’s 16 words long, but it catches your attention, right? Then I came up with: “Three Easy Steps to a Better Word Count.” When I read both to my wife, she said, “That’s the same thing.” She was right, except that now it was only eight words long. If you look at the top of the page, you see I ended up with “The Word Count Diet,” which is only four words long. Did I change the meaning? No. Did I ruin the title? Obviously not, you’re still reading it, aren’t you?

One sentence is different than a whole story, but the concept is there. The more time you have invested, the harder it is to cut words from your baby. But let’s face it, you want your baby to grow up someday and leave the nest, right? That’s called editing. There I’ve said it, you don’t have to hold your breath anymore. But I’m a creative soul, you think, why would I want to tear it apart?

Listen to this statement; “Editing is not destroying, it’s simplifying, it’s enhancing, it’s making it easier to read.” With that in mind, where do you start if you’re not a professional editor or English major? I suggest you look at three areas that will improve your work. These areas are adverbs, adjectives, and glue words.

Adverbs are modifiers of verbs, adjectives, or other adverbs. The easiest way to identify an adverb is that it usually ends with the letters LY. Why is everybody against using LY words? Many writers, editors, and readers consider it lazy writing because you don’t show anything. Example: She lightly tapped on the door. The word tap means “a light knock”, so it’s kind of redundant. You could say: She tapped on the door with a gentle caress for fear of waking the baby. Not shorter, but it is more engaging. I also could have said definitely not shorter, but it serves no purpose. When you look at most LY words that’s what you find, they don’t add any substance.

The phrase ‘all things in moderation’ means stop using so many stupid, pointless, space wasting, disgusting adjectives. I could have said, stop using adjectives, but what fun would that be? Many writers have the mistaken idea that the more adjectives you use, the better. This is not true. It slows the reader down. Mark Twain exhorted writers to “kill” any adjectives they could catch. I don’t know if I would go that far. Soft brown eyes are fine but… soft brown, glowing, golden eyes like pools of honey… is a little much, don’t you think?

What exactly is a glue word? Glue words are the 200 most common words in the English language. The problem is they are so common it’s easy to overuse them. Words to look out for include: like the, so, very, and, or, but, big, tall, up, down, etc. For example, you could say, “Sally walked across the room so she could check out the full-length mirror and see how good her new dress looked.” (21 words) Or you could say, “Sally admired her new dress in the mirror.” (eight words) The meaning has not changed, but the word count has. The other concern with glue words is they are so vague, they don’t mean anything. Don’t say very sad, say depressed. Don’t say really tired, say exhausted. Nine times out of ten you can remove the word that and nobody will notice. Maybe it’s only a word here and there, but when you know which words to look for it can add up. Look at the title again, from 16 words to four words. Even if you only do half that good, your bloated 120,000-word novel has just become a 60,000-word best seller. Think about it.

Award-winning writer/photographer Tedric Garrison has 40 years’ experience in both areas of expertise. As a Graphic Arts Major, he has a unique perspective on creativity.

How to Be a Niche Expert – 6 Tips for You to Stay Successful in Freelance Writing

6 Tips for You to Stay Successful in Freelance Writing

Freelance writing offers many niche areas to select. Going by your passion, interest, and skills, starting off is much easier. Having your own blog and developing various blog post ideas for publishing, sets you to achieve mastery. However, it does not end there. Because you need to constantly publish articles to advertise and market your expertise.

6 Tips for You to Stay Successful in Freelance Writing

How to describe expertise

Familiarity in writing does not count for customers as expert writing levels are growing in demand. If you have worked through many articles extensively that convey your knowledge and authority over a topic, you are assured of winning contracts.

Another aspect that signifies your expertise is the comment section. The views, likes, shares, and discussions from readers confirm that you have mastered the niche.

Keep your style unique, interesting and follow the industry jargon along with SEO keywords.

How many articles to publish

Publish unlimitedly. Find as many sources as you can while ensuring that you deliver quality content. In fact, many small business owners keep a practice to publish articles to have dominion overrunning a successful business. Maintain a content calendar and record titles in excel sheet.

Use Headline analyzer

Get the high score for the title. This is very important to drive traffic. It needs to have the most compelling words and emotion to derive clicks. Score anywhere between 70 to 80 or more promises guaranteed views. Further, it grows interaction and content engagement.

Submit website/blog to directories

There are few directories that index URLs for free. Social submission sites like free submission, Anoox, add more traffic etc, welcome more links for submission. This is one strategy to invite traffic.

Link Building strategy

Take time to read the articles of other writers and appreciate good work. You get a link back to your website. That’s how you grow popular. Stay honest in your opinions and comments. Keep the motive of commenting as professional rather than being commercial. It really helps.

Build Network

Connecting with those in the same field, participating in social media groups and actively voicing your opinion fetches you more followers. As you grow popular, your expert areas are also revealed to your audiences. This is an assured way to grow your business.

Conclusion

While quality publishing takes the maximum of your efforts for building expertise, there are also other segments available online that bring you a new foray for your brand marketing. It’s not hard. Just you need to begin and stay active online.

Good Nerves – Your Secret to Speaking Success

Your Secret to Speaking Success

It is the most common request a speaking coach gets: “Can you please help me to not be nervous in front of an audience?” And the honest answer is, “No.” Famous singers Rihanna, Beyonce and Harry Styles all admit to a level of nervousness that makes them physically ill. Adele once said, “One show in Amsterdam, I was so nervous I escaped out the fire exit.” Actress Emma Watson has described it as “a kind of paralysis.”

Your Secret to Speaking Success

So, if professional performers suffer anxiety like this, what hope is there for the rest of us? Don’t despair. While it may be impossible to eliminate nervousness, you can transform ‘bad’ nerves into ‘good’ nerves. Here are some hints that I have used over thirty years of coaching – so I know they work.

1. Stop trying to avoid the unavoidable

Just before they take the stage, most speakers have a head full of unrealistic wishes – dreams that are destined to be dashed. They hope they won’t have a ‘mind blank’ or lose their way. They probably will – then they will spend the rest of their presentation regretting it. Instead they should remind themselves of these facts:

• Most mind blanks last for less than two seconds (although it seems much longer when you’re up there). This means that most audience members won’t even notice it – or, if they do, they’ll think you’re pausing for effect.

• Checking your notes to prompt your memory or get yourself back on track does not compromise your presentation. It adds to your credibility because it shows you are prepared and have taken time beforehand to organize your thoughts. The audience is judging your credibility on your subject – not your memory. So, prepare your notes clearly so you can prompt yourself when this happens.

2. Understand your nervousness

Speaking to a group should make you feel nervousness because it’s taking up people’s important time. The time that speakers get most unsettled is when the nervousness catches them by surprise. They think, “I expected to be nervous, but I didn’t expect to be THIS nervous!” Experience has shown that we all have a particular audience that makes us feel more anxious than others. It might be friends, strangers, family, peers, superiors or subordinates. Get to know which group it is for you so it won’t catch you by surprise.

3. Control what you can

Many speakers say the worst feeling is being ‘out of control’ – with everyone watching. Standing in front of an audience will trigger the release of adrenalin. You have no control over this and it may result in speaking too fast, uncoordinated movements, quavering voice, shortness of breath, dry mouth, blushing, sweating and a myriad of other unfortunate symptoms. There are deliberate actions you can take to counteract this – to put yourself back in control. Settle yourself with deep breathing before you speak, slow yourself down with a more measured deliberate walk to your speaking position and have water nearby to sip if your mouth goes dry.

4. Stop trying to please everybody

Okay, this might not count when you’re giving a wedding toast, but in business presentations, if you modify your speech to say only what everyone agrees with it will be so bland that no-one will want to listen. Putting an alternative point of view and backing it up with a strong argument will always be more engaging than wishy-washy platitudes.

5. You don’t have to be the expert in the room

Some speakers convince themselves that to speak about a subject they must be the most expert in the room on that subject. Not so. Don’t try to play the expert. You have unique experiences and perspectives on the subject that provide valuable insights. This is your gift to the audience.

Nervousness when speaking to an audience is natural. Stop trying to avoid it and use these hints to make it work for you.

Kevin is an experienced conference speaker, workshop leader, facilitator, and MC.

He speaks at conferences and seminars across Australia, New Zealand, Asia and in the UK specializing in the areas of sales, negotiation skills, humor in business and communication skills. He has co-authored eleven books on communication skills and humor in business. His articles are regularly printed in major daily newspapers in Australia and Asia.

Kevin is a Certified Speaking Professional (CSP) which is the highest possible level in professional speaking and the only one recognized internationally. He is a Past National President of Professional Speakers Australia. He has been inducted into the Australian Speakers Hall of Fame.

Five Keys to Spice-Up Your Speech With Vocal Variety

Five Keys to Spice-Up Your Speech With Vocal Variety

Do your presentations sound boring even if you’re an expert “Toast Masters” speaker? One of the most common requests from my clients is how to avoid a monotone and spice-up your vocal sound. So how do you stop your lifelong tone of boring expression to become something new?

Five Keys to Spice-Up Your Speech With Vocal Variety

Here are five key strategies to add variety to your voice.

#1. Key: Extend your pitch range so you can add inflection to your voice.

Record your voice so you can see the sound wave patterns. If you notice that they are almost always at the same level, then that’s a good test result that you have a monotone delivery. You can add variety by speaking in a mixture of higher pitch tones, mid tones, and low tones.

First, do some warm-up exercises to expand your pitch range. For example, repeat the sound “aaah” going from mid to the highest level you can reach. Continue repeating “aaah” from mid to the lowest level. Next, go from low to mid to high and down again. Finally, mix it up by going high, low, and mid, or any other combination. Hum your favorite tune in a variety of pitch levels.

Once you have discovered your available pitch range, apply it to your sentences or keywords, such as repeating “Come for a walk Waldo.” in at least four different tones, even singing it. Now record your sentences and notice how the sound waves give you a varied pattern of high and low tones, instead of being stuck in only one sound level.

#2. Key: Match specific words to help listeners visualize your message.

Choose specific words or phrases in your content to apply your new varied pitch levels. It could be adjectives or verbs that your listeners need to visualize explicitly by adding your pitch nuance. Your goal is to become more expressive like a child might explain something to a friend. Paint the picture with stress on your words by raising or lowering your pitch suddenly or speaking more softly or loudly, and so on.

#3. Alter your pace to create interest and climax.

Energetic animation comes naturally from your pace and your pitch. Normally you speak at a slower rate than you do if reading aloud. When your rate of speaking is the same rhythm throughout then your speech becomes uninteresting.

To achieve variety effectively, some sentences or phrases are spoken slowly, and some are sped up. Speaking too rapidly results in indistinct sounds and jarring rhythm; and you’ll appear tense or nervous. Avoid speaking too slowly as you’ll appear dull. Practice telling a story, such as “The Three Bears” with genuine animation and enthusiasm to a group of children simply by using your pace, pitch, and inflection.

#4. Key: Use a pause as emphasis to draw your audience into anticipation of what’s next.

A pause inserted just before your climax in your story creates increased anticipation and attracts more attentiveness from your listeners. Practice saying aloud this sentence four times: “Bob arrive late last night.” Each time you say it, insert a pause after a different word in the sentence. The message changes meaning not only with the pause; but also, with your inflection or pitch nuance on the sentence.

#5. Key: Project your voice at different levels to create emotion and passion in your story or message.

Volume of speaking greatly affects your speech delivery. The key here is not to shout from your throat if you want to be loud. Instead, project your voice using your diaphragmatic breathing method so the sound reaches the farthest distance to your listeners. Whispering must also be projected so all can hear the softer tone. Choose the best part of your content where a whisper or a louder sound will add to painting the picture of your presentation. Become immersed passionately in the moment of your story to convey genuine emotion to your audience.

Communicate your content to a person or group to gain feedback from sensing your listeners’ interest, attentiveness, and comprehension. When you balance these five key strategies together with specific exercises; then, you are on the road to vitalizing your sound. Your voice will be more energized and give you a drama edge to your next speech.

Brenda C Smith, Speech and Drama Coach, is the Founder of Voice Power Training Services and has taught and coached drama students, professional actors, and business clients from high school level to College level. Her book “Breathe… Just Steps to Breathtaking Speeches: 7-Steps to Putting Your Best Voice Forward” captures an all-inclusive easy system on how to improve the sound of your voice and delivery method to become a calm, confident, and passionate speaker.

Issues to Consider While Getting a Space for Lease

Issues to Consider While Getting a Space for Lease

Each new business requires a business space from where you work. Finding a space most appropriate for your business is only the start. Once that is done, it is important to consent to an arrangement to get the space on rent, and new entrepreneurs must give careful consideration to the assertion, so it is important to have an unmistakable comprehension of terms utilized as a part of the rent and in like manner consulting with the landowner.

Issues to Consider While Getting a Space for Lease

Space
While getting a space for lease, it is essential that you know how much space you are obligated to pay the lease for. It is essential to examine the utilization of lobbies, lifts, restrooms and other regular zones. It must be noted whether your lease depends on the rental area or usable area. Usable area is for the most part not as much as rental area since it does exclude basic spaces. Having an unmistakable comprehension of these things will give you a chance to decide whether the cited lease is reasonable and give you a chance to arrange better.

Rent term
The term of a rent alludes to its length. It determines when the rent starts, when does it end and whether there are possibilities for reestablishment. Landowners will by and large be adaptable to arrange leases while getting a space for lease with longer rent terms. In any case, it is here and there ideal to arrange shorter rent terms with various restoration alternatives, for instance, a 5-year rent with two 4-year reestablishment choices rather than a 10-year rent.

Lease
This is the essential worry for any new entrepreneur while getting a space for lease. Focus on the lease increments or accelerations in the rent assertion. Arrange the lease amount with potential landowners and just when you have a decent arrangement, at that point you can continue with marking the archives.

Things incorporated into the lease estimation. A business rent incorporates costs notwithstanding the lease, for example, upkeep costs, protection, property charges, and so on. It is essential to obviously comprehend what costs you are obligated to pay. If the rent report isn’t clear, request that the property proprietor incorporate points of interest of how the expenses will be figured and who pays what costs.

Security store
Have a decent comprehension of what can and can’t be deducted from the security store. Ensure that the rent expressly illuminates the desires and conditions for its arrival.

Signage
Advancing your new business is on the plan for the day of each new entrepreneur. While getting a space for lease, talk about with proprietor any prohibitions in regards to signage like size, lighting, and outward presentation. You should likewise remember if your signage works with the building’s outer structure.

Termination
Ensure you check how your rent ends and the methodology for ending the rent early when you get a space for lease. If your business turns up not fruitful as foreseen or is sold, you shouldn’t be stuck depending on the court to decide harms to the property proprietor. Focus on checking prerequisites toward the finish of the term. For instance, if the rent indicates that fifty days preceding the rent term end, the inhabitant should give a notice to the property proprietor expressing its aim not to restore the rent.

Find Your Dream Apartment With an Apartment Locator

Find Your Dream Apartment With an Apartment Locator

Finding an apartment, according to budget and location can get a little difficult if a person is left on one’s own. And if the country or the city is new then a person is screwed because a person has no idea of the reasonable prices and the locations of the city. A house is a basic amenity without which the person cannot survive. There are companies that extend services in doing the work of research, showing houses, according to the budget, reasonable prices for the mid-rise and high rise apartments listed on their site and the locations where the client wants the apartment to be.

Find Your Dream Apartment With an Apartment Locator

How to solve your problem of apartment finding?

Choose your area:

Apartment locators have everything covered for you. All searchers have to do is visit the site and put in the details as to where do they want the house to be, how much is the budget and whether the house should be mid-rise or high rise.

Relocation specialists:

Searcher wants to move from one place to another? No problem. They have got it all covered up. The network of the apartment locator is spread wide across the country and this helps a person to shift from one part of the country to the other with ease.

Do not pay more:

The prices listed on the site are not only reasonable but also verified from the sellers of the apartments. These prices will not be increased or decreased once the customer seals the deal at the existing price.

Availability:

There are a number of people who are always on the go due to their jobs. This makes them not available every time. This constraint is converted into opportunity by the apartment locators as they do the homework on the part of the client. Then the client selects a date that enables him/her to choose from the options available according to his/her requirements.

There can be a case when the client is available. This makes the work of the apartment locator easy and they decide the home together that should be chosen. The things are discussed at length. And then an apartment is chosen.

Specialization:

This is what these real estate firms specialize in. It is their duty to find out the number of apartments available for rent or buying in the city and share that information with the clients through the virtual or real platform to make the sales happen. This expertise not only helps the amateur client but also leads to the creation of profit for the company.

Conclusion:

There are a number of ways to search for an apartment. This can be done by the searcher or with the help of the apartment locator sites. It is usually in practice nowadays that the customers or clients do not waste their resources to collect exactly the same information as that of the company extending the apartment locator services. This is one smart way to locate your apartment and live on rent or buy it.

Be it luxury apartment Dallas or middle family requirement of an apartment, the Dallas apartment locators are the ones to be approached. Starting from the high rise apartments or the low rise apartments they have it all. It is a one stop solution to your apartment search problems.

Construction Site Safety Checklist

Construction Site Safety Checklist

“What to wear” checklist:

• Wear Safety Glasses or Face Shields, whichever suits better, to protect your eyes from harmful exposures like dust, chemicals, flying particles, smokes, and whatnot – especially if your job involves welding, cutting, grinding, nailing, concreting and chemical-related works.

• Use proper boots – insulated, water and skid-proof – whatever protects you best. The right footwear protects you from skidding, crushing your feet, and being electrocuted.

Construction Site Safety Checklist

• Gloves are essential to safely deal with sharp objects and toxic substances. Put on those that are fit and right – welding gloves for welding, heavy-duty rubber gloves for concrete work, and insulated gloves and sleeves should work exposes you to electrical hazards.

• Injury to the head is one of the most dangerous fatalities and one must wear a proper hard hat to avoid it. Do a regular check for dents or deterioration and replace it as soon as you find any.

Scaffolding checklist:

• Do a daily check on scaffolding to ensure its steady and solid with high weight capacity. Report to seniors and get it corrected if its damaged or weakened in any way.

• Never use uneven surface and unsteady objects – loose bricks, barrels or concrete boxes – as the base for scaffolding.

• Avoid using scaffolding in bad weather: be it rain, snow or hailstorm.

Electric safety checklist:

• Check all electrical tools and equipment regularly for defects and wear and tear. Replace the ones that are faulty in any way.

• Only qualified and designated operators must have access to electrical equipment.

• Keep construction materials, workers and equipment at least 10-feet away from electrical power lines.

• Use double insulated electrical equipment. Ground them if they are not. Refrain from using Multiple plug adapters; it’s dangerous!

Hazard communication:

• Workers must be notified about dangerous areas and stuff by marking them as such – put up posters, signage, and barricades whatever is required. Heavy electric equipment, suspended loads, toxic chemicals, wet and slippery patches etc. are few such hazards that must be marked.

Crane, hoist and rigging equipment safety checklist:

• Barricade/swing areas within the crane’s swing radius.

• See to it that load and speed limit is never exceed.

• Conduct daily safety and maintenance inspection for crane machinery and other rigging equipment before they are put to use.

• Only properly trained and qualified operators should have access to cranes, hoisting and rigging equipment.

• Keep these machines well away from electric equipment and power lines.

There is another checklist I have saved for the last: verifying that every entrant to the site – worker or visitor – carries a valid CSCS Card. This is a great way to cut down on fatalities especially those resulting from lack of knowledge or attention. Have workers without proper CSCS Cards? Get them proper cards by booking a CSCS Test online.

Most Popular Construction Courses in the UK

Most Popular Construction Courses in the UK

Construction is one of the most popular career choices in the UK employing over 6% of the total workforce. It’s also a leading source of self-employment accounting for nearly a million businesses across the country.

There is decent money and fruitful career to look forward to in this industry, even more so if you are equipped with right skill-set and qualifications.

Doing a construction course is often the best way to get the right CSCS Card and above all build up safety and administrative skills required to be effective in your role.

Most Popular Construction Courses in the UK

Amid the sea of courses, we have sorted out the most popular courses in the construction industry for you to pursue. They serve most of the construction trades and there is a good chance one of them should be right for you.

Most popular courses in the construction industry are:

1-day CITB Health and Safety Awareness Course:

Who should take this course?

It’s meant for laborers, unskilled workers, and those skilled workers – like the carpenter, bricklayer, mason, plumber, electrician etc. – who lack qualifications needed to obtain a relevant CSCS Card.

What do I learn?

This 1-day course is essential to get or renew, CSCS Green Labourer’s Card. You learn basic skills needed to identify and alleviate health and safety hazards prevalent on sites. The certificate is valid for 5 years before you require taking it again.

This is by far the most popular CITB Course and the majority of tradesmen who want Green Labourer Card opt for it. The only catch is you have to take it every time you renew your card and if that is an irritant go for the course mentioned below: it’s tailor-made for tradesmen just like you.

Level 1 Award Health & Safety in a Construction Environment:

Who should take this course?

It’s for the same group of tradesmen that the above CITB Health and Safety Awareness Course is for. The only difference is that Level 1 Award is valid for life and you are exempt from doing it, or any other course, again to get – or renew – Green CSCS Card.

What do I learn?

Though this is a 5-day course, there are training providers who can fit it into a day as well for those a little short on time. Here you are trained to ensure safer and healthier sites by developing the capacity to preempt onsite health, safety and environmental hazards.

SSSTS Site Supervisors’ Safety Training Scheme:

Who should take this course?

People working, or want to work, as the supervisor in the construction industry.

What do I learn?

This 2-day course equips you with legal, behavioral and managerial aspects of onsite safety that your role as a supervisor requires to ensure healthier, safer and environment-friendly sites. This certificate is valid for 5 years before you need to renew it with the 1-day SSSTS refresher course.

SMSTS Site Management Safety Training Scheme:

Who should take this course?

People working or looking to work, as Managers on construction sites

What do I learn?

There are legal, behavioral, administrative and practical aspects of onsite safety you need to know and follow as a manager and this course prepares you for that. This certificate is valid for 5 years and then you can renew it with the 2-day SMSTS refresher course.

These courses are construction industry attempt to improve the productivity and safety at workplace and going by the stats – onsite accidents and illness almost being halved in a decade – we can say they have succeeded to a great extent.

Have a safe and fruitful career!

Graeme Hick life revolves around two “C’s”: Cricket and Construction. When his mind space is not occupied by cricket, you can find him reading and writing about construction. It comes with years spent in construction helpline. Apply for health and safety awareness course at Construction Helpline.

How to Use Its Green Attributes to Market Your Rental Property

Green Attributes to Market Your Rental Property

Green is green but not literally green! Whoah! Sounds confusing? Right! But not at all if you’re one among the rising number of persons who are becoming green-minded. Yes, you read the term correctly! But again, you might be interpreting it wrong! This doesn’t mean having a naughty or sexually related interpretations of things and ideas. It is meant to refer to the state of being environmentally-inclined to almost anything within your lifestyle.

Green Attributes to Market Your Rental Property

Being green when it comes to your home is one of the most celebrated ideas in the world of home construction and home decoration today. While the site, height or elevation, square footage and a number of years from the date of construction are still among the top determinants of renal property prices, the green attributes are closely following as common selling factors too. And with this, if you have a rental property, capitalizing on them can give you an edge over competitors. Here’s how.

 

LEED Certification: Assurance matters. It certainly is. If you’re on to proving to potential tenants that you’re building is green, then its LEED certification is an important presentation. Today, this certification is a world-renowned symbol of achieving sustainable development. It stamps the building with a rating that makes it healthy, efficient, and cost-saving. According to a study, green rental properties showed a strong command of 9.1% more rental premium as compared to their competitors which are not LEED-certified.

Energy Star Compliance: Another way to market your rental property is by presenting its energy star compliance to the customers. It is a measure of energy efficiency issued by the Environmental Protection Agency (EPA). While it is commonly associated with the energy-saving features of appliances, green buildings are also issued with this symbol to recognize the efforts of developers and owners in making the property a contributor to lessening carbon footprints and increasing energy efficiency.

Who to Market

Millennials are the best market audience of rental properties. In a recent article published by forbes.com, it was stated that millennials are driving up the single-family rental market. Their semi-nomadic lifestyles give them the mobility and flexibility to accommodate new challenges to their freedom, careers, and independence.

Green rental properties give millennials the edge of sustainability while digesting its benefits and without having to give up the freedom they always wanted.

Where to Market

The millennials are very attached to the technology of their generation. This is very evident in every aspect of their lives. And you would seemingly fail not to see a millennial without gadgets wherever they may go. Be it at home, workplace, malls, food hubs, and even in beaches, forests, mountains, and caves – the millennials are always armed with their smartphones, tablets, laptops, and wearable technology pieces. These are proofs of their mobility, tech-savviness, and even an option for their flexible productivity.

They are always on top of their social media accounts. Be it Twitter, Facebook, Instagram or other well-known social media networks today, a millennial has certainly an account maintained. With this, there is no other option but to enter their world as well if you want to connect with them and tap their potentials as the next tenants of your green rental property.

Methods of Marketing

Social media is such a powerful tool. Make your rental property known to the millennials through posts, photos, and videos. Descriptive texts along with enticing photos and a video tour of the property are some ways you can use to introduce your property to potential tenants.

Millennials would certainly love to experience living in your rental property that offers wide street lines, a yard and even a carport. While enjoying these perks, they are still bestowed the capacity to move out when necessary as if a new adventure awaits them in the open!

Desire is an experienced realtor and Military Relocation Professional servicing the counties of Palm Beach, Broward, and Miami-Dade. With a team of 90 real estate agents under her, your chase for your dream house will be an easy and flawless one, assuring you to obtain all the professional assistance they can give.